Welcome to a shampoo-free future!
New Wash is a revolutionary hair product that removes regular shampoo from the equation. Hair story's hair cleansers are designed for your unique hair type - whether you have curly hair, fine hair, dry hair, oily hair color-treated hair, or anything in between. Each creamy hair wash is designed to let hair fall the way it's naturally meant to - with its texture enhanced and shine showing through.
New Wash is simple to use: wet hair and massage the hair wash thoroughly into the scalp to cleanse, then simply rinse clean. Take your hair care to the next level by saying goodbye to sudsing and hello to cleansing!
We don’t meet environmental standards—we exceed them.
New Wash is biodegradable, reef safe, and our refill packs reduce plastic consumption by 91%. Plus, we donate 1% of every 8oz pouch sale to water-related causes.